About
Building brands that resonate.
I'm Callum Dunne — a brand and creative strategist based in Dublin, Ireland. Over seven years I've worked across FMCG, automotive, QSR, travel, and hospitality, figuring out what makes a brand worth paying attention to.
I don't buy the idea that brand strategy and creative are two different jobs. The work I find most interesting sits where brand, culture, and creative strategy meet — where a qualitative and quantitative insight becomes work that doesn't need explaining.
Integrated Campaigns
Building campaign, social, content, and partnership strategy that travels across completely different categories — from food brands to hotels to automotive.
AI-Powered Marketing
Designing workflows that let marketing and brand teams spend less time on production and more on judgment. Not chasing tools for their own sake — building what actually works.
Brand Partnerships
Building partnerships as strategy itself, not just a channel underneath it. Delivering measurable growth through collaborations that align brand and audience.
Industries
Experience across sectors.
FMCG, automotive, QSR, travel and hospitality, retail, and non-profit — the same strategic thinking applied across different categories, always grounded in what the audience wants to see.